buy canada goose jacket There is one awful question that you must be able to answer in less than 100 milliseconds: what is your TAM? The Total Addressable Market (TAM) of your startup idea is one of the big sense checking numbers that investors use to make a decision. There is no point investing in a great idea with a great team and completed product, if the total sales of that product are too small to generate ‘venture returns’. You can make a good living from running a restaurant or a pub, or finding a unique angle on